📦 AMZN - Amazon.com Inc.

Consumer Cyclical | Excellent Financial Health

Current Price
$232.79
Last Updated: Jun 22, 2026, 09:41 PM EST

📈 Price Chart & Technical Levels Bullish Bearish Entry Stop Target

🔴🔴
STRONG_SELL
Overall Score: 42.4/100
2/4 paths bullish, 1/4 bearish, 1/4 neutral.
Strong SELL confluence zone (strength:10) at $232.3 | Bearish structure break (BOS)
⚠️ System Alerts:
🚨 Strong SELL confluence zone (strength:10) at $232.3
🚨 Bearish structure break (BOS)

📊 Technical

Weight: 35%
8/100
🔴🔴 STRONG_SELL

🧠 Fundamental

Weight: 35%
70/100
BUY

📰 News

Weight: 20%
47.8/100
HOLD

📈 Sentiment

Weight: 10%
55/100
WEAK_BUY

Signal & Plan

🔴🔴 STRONG_SELL

Action: SELL

Entry Zone: $231.63 - $233.95
Stop Loss: $242.1
Targets: $218.82 | $214.17 | $204.86
Risk/Reward: 1:1.5

Key Signals Triggered

  • ▸ 🔥 ADX: 33.8 (Strong trend)
  • ▸ Stochastic: OVERSOLD
  • ▸ OBV: BEARISH
  • ▸ Confluence SELL_ZONE (strength:10) at $232.3

Signal & Plan

⚪ HOLD

Entry Target Zone:

$225.0 - $229.5

Target Discount: 3.3% below current price

Fundamental Drivers

  • ▸ Financial Health: Excellent
  • ▸ ROIC: 16.79%
  • ▸ DCF Fair Value: $21.76
  • ▸ Altman Z-Score: 5.41
  • ▸ Institutional: Static institutional positioning.
  • ▸ Quant Score: 70/100. BUY - Driven by massive valuation premium but strong balance sheet.
📊

Technical Analysis

🔴🔴 STRONG_SELL

Confidence: VERY_HIGH

RSI
36.54
MACD
BEARISH_ACCELERATING
ADX
33.77
Stochastic
1.87

Key Insights

  • 🔥 Strong Trend (ADX: 33.8)
  • ✅ Stochastic Oversold (1.9)
  • ⛔ OBV confirms downtrend
  • MACD bearish_accelerating
  • ✅ Composite: STRONG_SELL
  • ℹ️ Signal downgraded: STRONG_SELL → SELL (RR 1.50 < 2.5)
Support
$225
Current
$232.79
Resistance
$260
Entry Zone (Optimal: $232.79)
$231.63 - $233.95
Stop Loss
$242.1
🧠

Quantitative Model (Fundamentals)

BUY
Quant Score: 70/100

Quant Score: 70/100. BUY - Driven by massive valuation premium but strong balance sheet.

Smart Quant Metrics

DCF Fair Value
$21.76
Altman Z-Score
5.41
ROIC
16.79%
Revenue CAGR
11.73%

AI NLP Insights

💎 Valuation

Even with an aggressive 15% growth assumption, the stock trades at a massive 970% premium to its DCF Fair Value of $21.76. ⚠️ Note: The current $232.79 price requires flawless future execution to justify.

🚀 Growth

Over the last 3 years, Revenue grew at a CAGR of 11.73%, while Net Income changed by null% annually.

💰 Profitability

Return on Invested Capital (ROIC) stands at 16.79%. ✅ Excellent capital allocation.

🛡️ Risk & Solvency

The balance sheet indicates a Safe (Strong) 🟢 with an Altman Z-Score of 5.41. Debt levels and liquidity are well-managed.

Risk Factors

  • No critical risks detected
  • No target with RR >= 1.5 (best available: 1:0.44)
  • High volatility: ATR=8.4 (3.6% of price)
  • Trading against bullish market structure (counter-trend)
  • Low RR at TP1: 1:0.02 (min required: 1:1.5)
📰

News Analysis

🟡
Overall Sentiment
Neutral
Score
4.8/10
Total Articles
3

Executive Summary: Analyzed 3 relevant financial articles from the past 48 hours. Overall sentiment is Neutral (4.8/10). News importance is Medium with moderately relevant coverage. ➡️ Minimal impact (±0.5% to 1%).

Top Headlines

AMZN Stock Jumps — Amazon Announces Multibillion-Dollar Data Center Expansion In Missouri - Stocktwits
🟡
📅 17h ago 📰 google_news 💭 Neutral
AMZN Stock Jumps — Amazon Announces Multibillion-Dollar Data Center Expansion In Missouri Stocktwits
Amazon Prime Day Forecast Is For Record Sales. Can It Revive Amazon Stock? - Investor's Business Daily
🟡
📅 9h ago 📰 google_news 💭 Neutral
Amazon Prime Day Forecast Is For Record Sales. Can It Revive Amazon Stock? Investor's Business Daily
Amazon’s CEO: AI Growth Is Dwarfing Everything We’ve Seen Before. - 24/7 Wall St.
🟡
📅 Jun 19 📰 google_news 💭 Neutral
Amazon’s CEO: AI Growth Is Dwarfing Everything We’ve Seen Before. 24/7 Wall St.
📈

Market Sentiment

Institutional Activity

0.00%

Static institutional positioning.

Short Interest

0.94%

Low bearish bets.

Insider Activity

0

No executive trades

⚠️ INVESTMENT DISCLAIMER: This analysis is for educational and informational purposes only. NOT financial advice. We are not licensed financial advisors. You are solely responsible for your investment decisions. Always consult a licensed financial advisor before investing. Past performance does not guarantee future results. Stock investing involves risk of loss.

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